![]() ![]() “It can actually have a net negative effect,” Jewett explains. “People recognize her, they like her, and that enables her to send a message,” Fine says.īut celebrity endorsements have their drawbacks, too. Swift’s endorsement serves as a proxy for that lack of a familiar face, Fine says. Turnout and registration is often low with younger voters because they don’t frequently see candidates who mirror their age or demographic. The Institute promotes civic engagement through educational programs, research and policy analysis. On a broader scale, celebrity endorsements often serve as a bridge between a demographic and a candidate, explained Terri Fine, professor of Political Science and associate director of the Lou Frey Institute of Politics and Government at UCF. Oprah Winfrey’s endorsement of Obama was estimated to be worth more than a million votes and a huge boost in fundraising. Jewett points to the close primary race between Hillary Clinton and Barack Obama in 2008 as an example. So maybe they go from planning to vote to attending a rally,” Jewett says. “Studies show that celebrity endorsements most often energize a fan base who were already leaning toward a certain politician. ![]() Not necessarily, says Aubrey Jewett, associate professor of Political Science at UCF. About 42 percent of those registrants were between the ages of 18 and 24.īut are celebrity endorsements really a magic bullet for politicians? Senate and House - coincided with more than 166,000 new voter registrations between the time she posted on Oct. ![]() Her plea - along with her endorsement of two candidates in upcoming Tennessee races for U.S. Pop musician Taylor Swift made headlines recently when she broke her longstanding silence on political issues and urged her Instagram followers to register to vote. ![]()
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